The company was founded in 2006 and is funded by Intel Capital and the creators of Skype.Welcome to the BEST casino slots game, featuring Vegas casino slot machines by Aristocrat! Come and play real slots games with heart and go for the Jackpot! FlowPlay previously created the teen virtual world OurWorld, which has 30 million players to date. The timing is late, considering how much competition is out there.īut Morton said, “There’s still a lot of people who want to get in the market.”Īccording to a report by market analyst SuperData, revenue from social casino games is expected to reach $4.4 billion worldwide by 2015, with 35.4 million monthly social casino players in the U.S. Morton said it takes about six weeks to customize a game based on the FlowPlay platform. FlowPlay isn’t focused on real-money gambling as the transition to legalized online gambling is happening gradually. But he said he is in talks with major companies such as brands, movie studios, and game companies. Morton isn’t announcing any customers yet. It will work with games delivered online, on Facebook, on iOS, and on Android. FlowPlay will provide a backend infrastructure and payment system for customers and make it easy for them to make custom social casino games that are reskinned with new artwork. But more than half of the company’s revenue comes from selling Lucky Charms, which affect your odds for winning. FlowPlay sells virtual coins that enable them to take more turns.

“We took the approach of doing an MMO, not a single-player game,” he said.įlowPlay will offer its customers deep analytics and metrics that can be used to tweak a game and boost its revenue. The game has a nightclub attached to the casino, suites where players can party together, and even a wedding chapel where they can get married. Even the slots game has seven players playing together at a time. He said his company distinguished his entry in the 100-plus social-casino game market by making a massively multiplayer online world, where every game is social. “We got so many inquiries that we decided to make this platform available as a service,” Derrick Morton, the chief executive of FlowPlay, told GamesBeat.

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